Oct
29
Hotels, Hotels
October 29, 2007 | Leave a Comment
The logo of Holiday Inn hasn’t changed much since 1952. The InterContinental Hotels Group, which owns the Holiday Inn hotel chain, plans to refresh the brand for $ 1bn. You can read more about this in The Times Online, The Times, the Hotel Online, the Travel Blackboard and elsewhere. But what do you think of [...]
Oct
23
The Beatles rule
October 23, 2007 | Leave a Comment
Some of you may know that one of the reasons why I decided to study English was the fact that I found the lyrics of the Beatles’ songs magical.
Some may also know that the famous four come from Liverpool. The places that inspired their songs, for example, Penny Lane and Strawberry Fields, as well as [...]
Oct
12
Cultural issues in business
October 12, 2007 | Leave a Comment
As we all know speaking about cultures is not easy at all. Whatever approach we take, we cannot avoid being subjective and partial. Whatever tools we use, we must be aware not only of their strengths but also of their weaknesses.
Geert Hofstede’s cultural dimensions should be interpreted only as trends and as my students suggested [...]
